Turn Business Owners Into Unmistakable Brands.
If you run a growing business, your product isn’t the problem — it’s that nothing about your brand looks like it belongs together. Here’s exactly how our 12-piece identity system turns a mismatched logo and colors into a brand people recognize before they read a word.
Aurelia Wellness — Full Identity
Logo Concepts Built To Work Everywhere You Show Up
Every logo we deliver is tested in primary, mono, and reversed form before you ever see it — hover a mark below to see exactly what that means.
Every Color Earns Its Place — Nothing Is Decoration
This is the exact system running on this page, built the same way we build yours: one action color, one trust color, one accent, and clear neutrals. Hover a swatch to see the hex and its job.
Click any swatch to copy its hex code
A Type System With A Clear Job For Every Weight
We pair one characterful display face for headlines with one quiet, legible body face for everything else — never more than two families.
Geometric, confident, and built for large sizes — used sparingly across weights 700–900 so it never loses impact.
A Guidelines Book So Anyone On Your Team Gets It Right
No more guessing which blue, which logo file, or which font. Every rule is written down, once, in plain language.
Clear Space & Sizing
Minimum sizes and breathing room so the logo never feels cramped or oversized.
Logo Usage
Which lockup to use where — from a favicon to a storefront sign.
Color Codes
HEX, RGB and CMYK values for every application, print or digital.
Typography Rules
Which face, weight and size for headlines, body copy and captions.
Imagery Style
The photography and illustration mood that keeps every post on-brand.
Do’s & Don’ts
Real examples of common misuse, so mistakes get caught before launch.
Stationery That Feels As Considered As Your Best Work
Business cards, letterheads and signage in three finishes — you pick the one that matches how your business actually feels in a room.
Matte Navy
Signature Gradient
Minimal Paper White
A Social Kit That Stops The Scroll On-Brand, Every Time
Templates for posts, stories, banners and highlight icons — so every post looks like it came from the same brand, without redesigning from scratch.
Feed Grid Templates
9-post grid system
Story Templates
5 layered layouts
Profile Banners
All platform sizes
Highlight Icons
Custom icon set
Every Touchpoint Your Business Actually Uses
A logo alone doesn’t run a business. Here’s what ships in every full identity engagement.
Brochures & Print Collateral
Sales sheets, flyers and folded brochures ready for the printer.
Packaging Design
Boxes, labels and inserts that hold up on a shelf or in a photo.
Signage & Environmental
Storefronts, vehicle wraps and office signage specs, done once.
Pitch Decks & Presentations
A slide template your whole team can present from confidently.
Email & Digital Templates
Newsletter and signature templates that match the site exactly.
Merchandise & Apparel
Print-ready art for shirts, totes and giveaways that people keep.
How We Take You From Blank Page To Brand Book
The exact sequence we follow for every identity client, from the first discovery call to a finished guidelines book.
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STEP 01
Discovery & Research
We study your audience, competitors and industry to find the angle no one else in your space owns.
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STEP 02
Strategy & Positioning
A short positioning statement and messaging pillars that every future design decision has to answer to.
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STEP 03
Concept Development
Three distinct logo directions presented with full rationale — never a single option and a hopeful guess.
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STEP 04
Design Refinement
Your chosen direction gets refined across two rounds of feedback until every detail is exactly right.
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STEP 05
Brand Guidelines Book
Every rule, file and rationale documented in one book your whole team and vendors can reference.
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STEP 06
Launch & Rollout
All final files, formats and templates delivered and ready to launch across every channel at once.
“Clients started recognizing our packaging in stores before they knew our name. That shift alone changed how our whole sales team pitches new accounts.”
“The guidelines book alone saved us months of back-and-forth with vendors who kept using the wrong logo file.”
“Three real logo concepts, not one safe option. We knew exactly why each direction existed before we chose.”
“Every social template, card, and deck came in the same brand voice. Nothing felt bolted on afterward.”
What Businesses Ask Us Before Starting
The honest answers to what owners usually want to know before their first project.
Most full identity projects are delivered in 2 to 4 weeks, depending on how many rounds of feedback are needed and how many collateral pieces are included.
Yes — every project ships with vector source files, print-ready formats, and web-optimized versions of every asset, so nothing is ever locked away.
Absolutely. Many engagements start as a brand audit of your existing logo and materials to see what to keep, refine, or rebuild from scratch.
You’ll review three distinct directions with rationale for each, then we refine your chosen concept across two rounds of revisions.
Yes, we prepare print-ready files with correct bleed, color profiles and specs and can coordinate directly with your printer if needed.